Back to comparison
Pilates franchise profile
inLIFE Wellness logo

inLIFE Wellness

5.0(1,620 reviews)
FDR register: active
Brand statement

The Pilates brand built for franchisees, by franchisees. Flat-fee model, 30-35% target margins, 18-24 month ROI.

Setup investment
$150,000 - $200,000
Ongoing fees
$300
Franchised outlets
43
Term of agreement
5 or more years
Renewal: Yes

About inLIFE Wellness

inLIFE Wellness operates a network of fitness studios specializing in Reformer Pilates. The brand provides group exercise services focused on physical health and wellness, catering to members who seek structured Pilates programming and low-impact functional training. Each studio is designed to support a membership-based community model within the boutique fitness sector. The business model utilizes a storefront physical format and is structured as a franchisee-focused system. Unlike traditional fitness franchises that typically charge a percentage of gross revenue, inLIFE Wellness utilizes a flat monthly service fee for its franchisees. This fixed-fee structure is intended to improve profit margins as membership volume increases. Operational support from the head office includes site selection assistance, instructor recruitment, marketing campaigns, and standardized class programming. Founded in 2021 by Scott Capelin, the franchise has expanded to approximately 60 locations. The network maintains a significant presence in Australia, particularly across New South Wales, Victoria, and Western Australia, and has also commenced international operations with locations in Dallas, United States. The initial investment for a new studio is estimated between $200,000 and $220,000, covering equipment, fit-out, and initial fees.

Currently operating in

NSWVICWA

Studios (21)

NSW13
  • inLIFE Wellness Campbelltown
  • inLIFE Wellness Corrimal
  • inLIFE Wellness Prestons
  • inLIFE Wellness Burwood
  • inLIFE Wellness Drummoyne
  • inLIFE Wellness Ingleburn
  • inLIFE Wellness Belmore
  • inLIFE Wellness Kogarah
  • inLIFE Wellness Blakehurst
  • inLIFE Wellness Pilates Crows Nest
  • inLIFE Wellness Auburn
  • InLIFE Wellness Peakhurst
  • inLIFE Wellness Leichhardt
Other8
  • inLIFE Wellness Celina
  • inLIFE Wellness University Park
  • 7517 Campbell Rd #605
  • inLIFE Wellness Pennant Hills
  • inLIFE Wellness Flower Mound
  • inLIFE Wellness Coppell
  • inLIFE Wellness Murphy
  • inLIFE Wellness Frisco

Recent milestones

  1. July 2026
    Auburn Studio Opening

    The inLIFE Wellness studio in Auburn, NSW, commenced operations.

  2. June 2026
    U.S. Expansion Announcement

    inLIFE Wellness announced its expansion into the United States, targeting franchise growth in Dallas.

  3. June 2026
    Launch of Athletica class format

    inLIFE Wellness introduces Athletica, a new class format that blends Reformer Pilates and interval training using the Tabata method for a fast-paced, full-body workout.

  4. June 2026
    Athletica Class Launch

    inLIFE Wellness introduced Athletica, a new class format blending Reformer Pilates and interval training using the Tabata method for a fast-paced, full-body workout.

  5. June 2026
    inLIFE Wellness Ingleburn celebrates 2nd Birthday

    The inLIFE Wellness Ingleburn studio celebrates two incredible years of movement, strength, community, and connection.

  6. June 2026
    inLIFE Wellness Ingleburn 2nd Birthday

    inLIFE Wellness Ingleburn studio celebrates its second anniversary, commemorating two years of movement, strength, community, and connection.

  7. June 2026
    inLIFE Ingleburn 2nd Birthday

    inLIFE Wellness celebrates the 2nd birthday of its Ingleburn studio, acknowledging two years of movement, strength, and community.

  8. June 2026
    inLIFE Ingleburn Studio Celebrates 2nd Birthday

    The inLIFE Wellness Ingleburn studio celebrates its second anniversary, acknowledging two years of movement, strength, community, and connection.

  9. June 2026
    inLIFE Wellness Ingleburn 2nd Anniversary

    inLIFE Wellness Ingleburn celebrates two fantastic years of growth, community, and inspiring movement.

  10. June 2026
    InLIFE Wellness Ingleburn 2nd Anniversary

    Celebration of two years of operation for the Ingleburn studio location.

What inLIFE Wellness customers are saying on Google

Classes are always different, working at different parts of your body. All levels feel welcome.

Verified reviewer

-

Verified reviewer

I moved over here from another studio and was nervous about the change but so glad I did! The reformer classes are challenging but they also do levels for beginners. The fusion classes OMG they are what I didn’t know I was missing in life! Streamline, lift , barforma the list goes on! I also love that it is all walks of life, age ! It is the best place! Check out Brittany class! She pushes you but also teaches and meets you where you are. If you have been on the fence jump on over and come meet us on the carriage you will be so happy you came!!

Verified reviewer

I had a wonderful morning at InLife Botany, starting with a reformer cardio circuit class led by the fabulous Brooke, followed by a relaxing 30-minute session in the studio's brand-new Nook infrared sauna. It's a fantastic combination for a full-body detox, and I already know I'll be sleeping well tonight. Highly recommend this studio!

Verified reviewer

I joined In-Life Wellness Cheltenham when it opened in February, and over the past seven months I’ve become stronger, healthier, and so much more confident in myself. I genuinely look forward to every class and love that the studio offers fusion classes as well as reformer Pilates. The studio itself is beautiful—bright, spacious, and thoughtfully designed, with 16 well-spaced reformer beds, so there’s plenty of room to move (no playing footsies with your neighbour during legs in straps!). The soft lighting and subtle aroma from the diffuser create such a calm, welcoming atmosphere from the moment you walk in. What truly sets In-Life apart, though, is the incredible team of instructors. Every instructor is friendly, knowledgeable, attentive, and genuinely invested in helping you get the most out of every class. They strike the perfect balance of making each session fun, challenging, and engaging, while ensuring everyone feels supported, no matter their experience level. Whether you’re thinking about trying Pilates for the first time or you’re looking for a modern, spacious, and welcoming studio with an amazing community, I can’t recommend In-Life Wellness Cheltenham highly enough.

Verified reviewer

InLife Cheltenham is the best pilates studio I’ve tried! They have fantastic instructors and a friendly and welcoming environment. You always leave the class feeling great (and know that you’ve worked hard!). The fusion classes are super fun too and a great challenge. Love barreformer and shape especially!

Verified reviewer

Coverage & articles

Article · July 2026
Now open: inLIFE Wellness on Choose Franchise
Article · June 2026
Why we built a flat-fee franchise model (and why it matters for your margins)
Article · June 2026
Meet the founder: 25+ years, one franchisee-first mission
Article · June 2026
The numbers: 18-24 month ROI, $200-$220k all-in
Article · June 2026
Growth that compounds: our owners keep opening more studios
Article · June 2026
What we take off your plate on day one

Interested in inLIFE Wellness?

Add them to your shortlist and we'll coordinate an intro call with the franchise development team.