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Pilates franchise profile
5.0(1,363 reviews)
FDR register: active
Setup investment
$208,000 - $300,000
Ongoing fees
-
Franchised outlets
40
Term of agreement
5 or more years
Renewal: Other

About @Pilates

@Pilates is a health and fitness franchise that specializes in reformer and mat pilates, alongside yoga services. The brand serves a broad demographic by providing flexible exercise options designed to accommodate varying schedules and fitness levels. Its service offering includes both pre-set and custom workout programs, supported by a combination of virtual instructors and in-studio personnel. The business model utilizes a hybrid operational concept that integrates 24/7 studio access with a mix of virtual and staffed support. This format allows members to attend sessions at any time, with classes starting every hour. While the studios provide on-demand virtual instruction around the clock, physical facilitators are typically present for eight hours during peak demand periods. This tech-enabled approach utilizes proprietary digital tools for workout tracking and program delivery. Founded in 2023, the franchise has grown to approximately 92 units. While its primary operations and the majority of its network are located across Australia—including Victoria, New South Wales, Queensland, South Australia, Western Australia, and the ACT—the brand has also expanded its geographic footprint into New Zealand. The studios are positioned as boutique fitness environments focused on accessibility and technological integration within the boutique exercise sector.

Currently operating in

NSWVICQLDWASAACT

Actively seeking franchisees in

NSWVICQLDWASATASACTNT

Studios (47)

QLD20
  • @pilates 24/7 Townsville
  • @pilates 24/7 Toowoomba
  • @pilates 24/7 Southport
  • @pilates Sippy Downs
  • @Pilates 24/7 Miami
  • @pilates 24/7 Maroochydore
  • @Pilates 24/7 Mackay
  • @Pilates Emerald
  • @pilates 24/7 Caloundra
  • @pilates 24/7 Bundaberg
  • @Pilates Gladstone
  • @pilates Hervey Bay
  • @pilates 24/7 Aspley
  • @pilates 24/7 Roma
  • @Pilates Rockhampton
  • @Pilates 24/7 Pomona
  • @pilates 24/7 Annandale
  • @Pilates 24/7 Kawana
  • @Pilates Yeppoon
  • @pilates 24/7 Arana Hills
VIC12
  • @Pilates 24/7 Moorabbin
  • @Pilates Bendigo
  • @Pilates 24/7 Wangaratta
  • @pilates 24/7 Shepparton
  • @Pilates 24/7 Kyabram
  • @pilates 24/7 Kew
  • @Pilates Geelong
  • @pilates 24/7 South Melbourne
  • @pilates 24/7 Brighton
  • @Pilates 24/7 Echuca
  • @pilates 24/7 Prahran
  • @pilates 24/7 Mildura
Other5
  • @pilates Mount Waverley
  • @pilates Wangaratta
  • @pilates Queenstown
  • @pilates Mount Maunganui
  • @pilates 24/7 Palm Beach
NSW4
  • @Pilates Albury
  • @pilates 24/7 Burwood
  • Sweat Pilates Gregory Hills
  • @pilates 24/7 Newcastle
SA3
  • @pilates Campbelltown
  • @pilates24/7 Unley
  • @pilates 24/7 North Adelaide
WA2
  • @pilates 24/7 Currambine
  • @Pilates 24/7 Subiaco
ACT1
  • @pilates247 Kingston

Recent milestones

  1. Aug 2026
    Subiaco Studio Opening

    Official opening of the @Pilates studio located at 1/531 Hay Street, Subiaco, WA.

  2. July 2026
    Miami (Gold Coast) Studio Opening

    The @pilates 24/7 studio in Miami, Gold Coast, was confirmed as open and operational.

  3. July 2026
    Partnership with EMU Australia

    Pilates 24/7 collaborated with footwear brand EMU Australia for a promotional giveaway.

  4. July 2026
    Launch of Express Classes

    Pilates announces the launch of new, quicker Express Classes landing on the platform for busy members.

  5. July 2026
    Launch of Strength Only classes with Russ

    Pilates announces the launch of new Strength Only classes featuring free weights and no reformer, led by instructor Russ.

  6. July 2026
    Launch of More Express Classes

    Pilates announces the launch of new Express Classes on their platform, offering quicker sessions with the same energy and burn.

  7. July 2026
    Launch of Strength Only Classes

    Pilates introduces 'Strength Only' classes, focusing on free weights and no reformer, returning to personal training roots.

  8. July 2026
    Strength Only Class Launch

    The brand introduced a new 'Strength Only' class format focusing on free weights.

  9. July 2026
    Launch of Strength Only classes

    Introduction of new Strength Only classes, featuring free weights and no reformer, led by instructor Russ.

  10. July 2026
    Express Class Launch

    The brand expanded its platform offerings with shorter, high-intensity 'Express Classes'.

What @Pilates customers are saying on Google

I absolutely love @Pilates247 Palm beach! Everyone is so welcoming and friendly, and I always leave feeling stronger, refreshed and so good in my body. I couldn’t recommend this studio enough!

Verified reviewer

Beautiful studio, great facilities and perfect setup for whenever you need a good workout!

Verified reviewer

I just did a free trial to check this place out and absolutely loved it! Such an awesome space to do Reformer Pilates at your own pace and at a level that suits you 😊 I’m also loving all the extra facilities, especially the massage chair, full bathroom and sauna! The location is really easy to access too! Fuchsia was amazing, so friendly and welcoming! She showed me how everything worked and it only took a few minutes to get setup and start my first class. I had such a great experience and can already tell this is going to be one of my new favourite places to work out, do Pilates and unwind! 😊

Verified reviewer

I love ny new pilates classes! It's a welcoming & supportive community. The classes can be followed individually at your own pace and your own level, and most importantly at a time that suits you. I love not being locked into group classes - it allows me to book in my pilates session when my day allows. I've noticed a huge difference in my strength and fitness over the last 5 and a half months. I'm looking forward to continuing and highly recommend this studio to anyone!

Verified reviewer

it’s not my first pilates class but it’s my first pilates like [youtube + spotify] + massage + sauna from the entrance it’s tech equipped to app operation

Verified reviewer

Beautiful machines, staff are amazing and a great selection of classes you can do in your own time at your own pace. Highly recommend!

Verified reviewer

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