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Pilates franchise profile

Strong Pilates

4.9(5,698 reviews)
FDR register: active
Setup investment
$343,400 - $570,115
Ongoing fees
$500
Franchised outlets
98
Term of agreement
5 or more years
Renewal: Other

About Strong Pilates

Strong Pilates is a health and fitness franchise providing high-intensity, low-impact exercise classes. The service combines traditional Pilates principles with cardiovascular and strength training. These programs are delivered through 45-minute sessions designed around 12-week movement cycles. The workouts utilize specific fitness technology, including custom-built equipment that integrates rowing and cycling mechanisms into a pilates reformer bed. The business model operates through boutique physical storefronts. Revenue is primarily generated through class bookings and memberships managed via a proprietary mobile application. A key differentiator in the operational concept is the use of specialized hardware, specifically the Rowformer and Ride machines, which allow for simultaneous resistance and aerobic activity. The training sessions are further supported by trackable data programming to monitor participant progress. Founded in 2019, the brand originated in Australia and has since expanded its geographic footprint to include over 100 locations globally. The network maintains a significant presence in its primary Australian market, with approximately 66 units reported in recent registry data. The franchise targets the group fitness sector, focusing on a community-based studio environment.

Currently operating in

NSWVICQLDWASATASACT

Actively seeking franchisees in

NSWVICQLDWASATASACTNT

Studios (67)

NSW19
  • STRONG Pilates Wetherill Park
  • STRONG Pilates Leppington
  • STRONG Pilates Broadmeadow
  • STRONG Pilates Coffs Harbour
  • STRONG Pilates Gladesville
  • Strong Pilates Warners Bay
  • STRONG Pilates Castle Hill
  • STRONG Pilates Pymble
  • STRONG Pilates Engadine
  • STRONG Pilates Tweed Heads
  • STRONG Pilates Penrith
  • STRONG Pilates Rozelle
  • Strong Pilates Bankstown
  • Strong Pilates Alexandria
  • STRONG Pilates Coogee
  • STRONG Pilates Byron Bay
  • Strong Pilates
  • Strong Pilates Roselands
  • STRONG Pilates Miranda
VIC15
  • STRONG Pilates Maribyrnong
  • Strong Pilates Heidelberg
  • STRONG Pilates HQ
  • Strong Pilates - Cheltenham
  • Strong Pilates Balwyn
  • Strong Pilates Caroline Springs
  • Strong Pilates Port Melbourne
  • STRONG Pilates Ballarat
  • STRONG Pilates & Recovery Frankston
  • STRONG Pilates Essendon
  • STRONG Pilates Elsternwick
  • Strong Geelong
  • Strong Pilates Richmond
  • Strong Pilates Geelong
  • Strong Pilates Pakenham
QLD12
  • Strong Pilates
  • Strong Pilates Springfield Central
  • STRONG Pilates Robina
  • Strong Pilates Maroochydore
  • STRONG Pilates Burleigh
  • STRONG Pilates Ashmore
  • STRONG Pilates Lutwyche
  • STRONG Pilates Fortitude Valley
  • STRONG Pilates Southport
  • STRONG Pilates Springwood
  • Strong Pilates West End
  • STRONG Pilates Chermside
WA9
  • STRONG Pilates Joondalup
  • STRONG Pilates Highgate
  • STRONG Pilates South Perth
  • STRONG Pilates Rockingham
  • STRONG Pilates South Fremantle
  • STRONG Pilates Secret Harbour
  • STRONG Pilates Clarkson
  • STRONG Pilates Scarborough
  • STRONG Pilates Innaloo
SA7
  • STRONG Pilates Modbury
  • STRONG Pilates Glen Osmond
  • Strong Pilates Kensington Park
  • STRONG Pilates Keswick
  • STRONG Pilates Henley Beach
  • STRONG Pilates Port Adelaide
  • STRONG Pilates Somerton Park
TAS3
  • STRONG Pilates Hobart
  • STRONG Pilates Launceston
  • STRONG Pilates Eastern Shore
ACT1
  • STRONG Pilates Braddon
Other1
  • Strong Pilates Wandsworth

Recent milestones

  1. Oct 2026
    Strong Pilates campaign calls out membership overload

    Strong Pilates has launched a new global campaign, 'Pilates. Strength. Cardio. One Membership.', to combat fitness membership fatigue across its network of 130-plus international studios.

  2. Oct 2026
    STRONG Pilates new campaign challenges need for multiple fitness memberships

    Fitness franchise STRONG Pilates has launched a new campaign aimed at questioning the necessity for consumers to maintain multiple gym memberships.

  3. Sept 2026
    Strong Pilates heads to Saudi Arabia

    Strong Pilates has signed a master franchise agreement with Healthpreneurs to open 21 studios across Saudi Arabia over the next decade.

  4. Sept 2026
    STRONG Pilates enters Saudi Arabia via Healthpreneurs Master Franchise deal

    STRONG Pilates is expanding its global footprint, signing a new master franchise deal with Healthpreneurs to bring the brand to the Saudi Arabian market.

  5. Aug 2026
    STRONG Pilates announces Master Franchise partnership with Xtreme Brands

    STRONG Pilates has officially entered into a master franchise partnership with Xtreme Brands, marking a significant expansion move for the fitness franchise.

  6. Aug 2026
    Strong Pilates’ Euro summer? Smart50 alumni secures major partnership with Poland’s Xtreme Brands

    Australian fitness franchise Strong Pilates has signed a major master franchise agreement to expand its operations into Poland and the Czech Republic.

  7. Aug 2026
    European Master Franchise Partnership

    Strong Pilates enters a master franchise agreement with Poland’s Xtreme Brands to expand into Poland and the Czech Republic.

  8. Aug 2026
    Strong Pilates targets Central Europe with Poland deal

    Strong Pilates has announced a major international expansion, securing a master franchise agreement with Xtreme Brands to launch studios across Poland and the Czech Republic.

  9. July 2026
    Canberra Pilates studio closes days after offering EOFY sale

    A Strong Pilates studio in Canberra has abruptly closed its doors, leaving members with unused memberships just days after promoting an EOFY sale.

  10. June 2026
    CLOSURE: Strong Pilates Braddon

    Strong Pilates' Braddon studio in Canberra has announced its permanent closure, with a final community catch-up scheduled at Margot Café on 20 June.

What Strong Pilates customers are saying on Google

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Verified reviewer

Unfortunately, I won’t be returning. I joined because I genuinely enjoy Pilates, but my first experience left me feeling unwelcome. Pieta didn’t greet or acknowledge me at check-in, despite standing right at the counter, and never asked how my first class went. She seemed more interested in chatting with other members. When I had questions, her reactions made me uncomfortable asking for help.<br><br>I ended up trying classes with other instructors, but they weren’t purely Pilates, which was what I was looking for. Sunday was the only class offering pure Pilates, and Pieta was the only instructor teaching it, leaving me with no suitable alternative.<br><br>I was also disappointed with how my class package extension was handled. I had four classes remaining but ran out of time to use them while my family was sick with the flu. After politely requesting an extension, I was told I would receive an extra week, only to find that another week had been deducted when I checked the app.<br><br>Overall, it was a disappointing experience, especially as I had genuinely looked forward to attending. Unfortunately, the customer service and communication fell short of my expectations.

Verified reviewer

Great gym, Amazing vibe everybody here is so friendly. Highly recommend strong Geelong there is no place like it ❤️

Verified reviewer

I’ve had a great experience at Strong Pilates Alexandria! The studio has a great atmosphere, the classes are well structured, and the instructors are always welcoming, supportive and motivating. I love the energy of the sessions and how every class feels like a great workout. The studio is also clean, well maintained and has a really lovely community feel. Highly recommend Strong Pilates Alexandria to anyone looking for a fun, challenging and enjoyable workout! 😊

Verified reviewer

best gym in Geelong!

Verified reviewer

Really good kit - everything you could possibly need and more. Very clean and friendly gym. I haven’t been to any other gyms in geelong but I doubt anywhere else can compare to value for the quality of the equipment and facilities.

Verified reviewer

Coverage & articles

Article · June 2026
Strong Pilates Braddon — closing announcement
Article · July 2026
Canberra Pilates studio closes days after offering EOFY sale
Article · Sept 2026
Strong Pilates heads to Saudi Arabia
Article · Aug 2026
STRONG Pilates announces Master Franchise partnership with Xtreme Brands
Article · Aug 2026
Strong Pilates’ Euro summer? Smart50 alumni secures major partnership with Poland’s Xtreme Brands
Article · Aug 2026
Strong Pilates targets Central Europe with Poland deal

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